When you sell software, especially SaaS software, the strategy to reach out to customers varies depending on several factors. But it is also true that the software world is now more competitive than ever. That, coupled with SaaS businesses going global, means that founders need to have a way to stand out, be more active in making the early (and big) sales, bring in advisor expertise, and constantly innovate. Three founders who have tread the path talk about what works, what doesn’t.

“We will be ready to sacrifice our product if required, because we have to consciously call out that we will be an innovative company.” – Amit Srivastava, CTO and co-founder, Constems-AI.

Macroeconomic shocks have roiled the business environment for SaaS over the past couple of years. Uncertainties altered customer demands and priorities, while fears of recession impacted the investment outlook. SaaS companies all over the world got caught up in this pincer movement. Amidst this turbulence, the Indian SaaS ecosystem has proved even more resilient than […]

New capabilities and opportunities, disruptions and risks, we bring you insights and experiences from GenAI experts and first movers into SaaS.ai to help you understand what’s changing and reimagine your road ahead.

It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]

It’s been a little less than a month since SaaSBoomi Growth happened, and we couldn’t have asked for more. The response has been phenomenal, and the demand for more hasn’t stopped. We didn’t intend to disappoint. We are announcing the launch of the Summer 2022 Cohort of SGx. A four-month-long intensive program that is built […]

How do you take business decisions? If you are like most founders and business leaders you think logically, look at data, and try to have a structure that can be replicated for future decisions. But decision-making need not always follow this structured approach. In this session titled A dialog on Intuition : Unlocking our True […]

India could be on the cusp of unlocking a $1 trillion opportunity for SaaS companies, creating nearly half a million new jobs by 2030, according to the “Shaping India’s SaaS Landscape” report released today by SaaSBoomi, Asia’s largest community of SaaS (Software-as-a-Service) founders and product builders. In 2015, a small group of startup founders and […]