At one of the tea breaks of the Bangalore edition of SaaSBoomi Enterprise. I bumped into Vivek of iZooto, and he started complaining. Nor did he mince any words. “Boss! Why does everything happen only in Bangalore? Why is nothing happening in Delhi?” I said, “Boss! You know, I am just a facilitator. If you tell me to do it in Delhi, we’ll do it. But you have to get the audience, you have to get the core team organized. Then we can do it.”
He immediately said, “I know many founders in Delhi. Let’s create a group now!” Vivek was driven and persistent, and he suggested a few names. I already had some 8 to 10 names. Suddenly we were all set with 14 or 15 people, the group was done and I posted a message saying, “Hey! we’re done with SaaSBoomi Enterprise in Bangalore, Here’s the next one. We want to do it in Delhi, who wants to raise your hand I am happy to support it, but someone has to lead it. I don’t want to drive it.”
And immediately a few of them said they are happy to contribute and support.
“SaaS community with ingredients, recipe and also a taster of success directly from the top chefs.” — Punit (CustomerSuccessBox)
The COVID-19 debacle
The team and the program
“Rarely have seen such honest and transparent giveaways. Could clearly see the steps that need to be taken which if taken correctly will definitely make us build a sizeable SaaS product.” — Manisha (SuperProcure)
What was unique about SaaSBoomi
1. One of the things was the theme itself: Growth. But the other notable thing is it did not feature the likes of Suresh, Krish, Girish & Manav. For the first time, we actually discovered a lot of people who are under the hood, by which I mean the second layers of leaders in the organization. So most of the speakers were speaking for the first time in a SaaSBoomi conference. Except for Niraj of HiverHQ, Ashwin of Synup, Varun of Kayako, and few other founders, 60 to 70% of the conference was led by Growth & Marketing leaders. We haven’t seen them in any of the SaaSBoomi events which I feel is a big achievement for us!
2. The other unique part was, most of the founders involved here were not really very active in any of the conferences of SaaSBoomi. Founders like Vivek(iZooto), Sachin(Ameyo), Kapil(UniCommerce), Sparsh(Wingify), Arpit(SplashLearn), Prukalpa(Atlan) & Mrigank(PeopleStrong) have also started taking the lead in organizing SaaSBoomi events and we are thrilled! We get many requests from people who really want to contribute. Still, a lot of times we don’t really get the opportunity to take their help. This time we were able to. This was the second unique thing about SaaSBoomi Growth.
3. In many ways, this is also turning out to be the SaaS leadership academy, where growth leaders are now opening up their own playbooks! Some of the best people in SaaS came forward and spoke, which is why the conference was so interactive, and we got an excellent feedback. Each session had an NPS of 8.5 to 9, only two sessions had a lower NPS. This is quite similar to what we’ve done for other SaaSBoomi conferences.
“SaaSBoomi is the most important community which we as SaaS Founders must be connected with. Its community to find very clear actionables for the challenges and opportunities we will encounter in our entrepreneurial journey…” — Sushil (ExtraEdge)
What did we learn about doing a virtual conference?
1. We made the conference interactive by introducing Polls & Q&A in a manner that people’s minds don’t wander off.
2. We did the digital backdrops with a real conference experience with the conference branding. 3. For peers to be able to engage with each other, we asked attendees to rename themselves to First Name (Real Name) followed by Second Name (Startup Name). For, e.g. Ankit (AdPushup). This helped others identify your company for better interaction during Q&A and Chat.
4. In between every session, while the silence was there, we had music, just to make sure that we provided good experience to attendees.
5. We had extensive preparation on the online front, multiple iterations on the testing off the floor, mock runs with speakers and so on — it all actually worked out well. It was very smooth experience from a delegate perspective, or at least that’s the idea we got.