Penned by Z47 & SaaSBoomi.In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.
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