When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]

As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]

Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti.  The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]