Building communities from the ground up: A journey of passion and success
We were not the only Community But SaaSBoomi has had quite the journey of transition, pivots & passion. Here’s the story.
Enterprise workflow software is dead
Modern business software is built on a constraint that no longer exists. With AI, the entire structure is being re-examined.
India’s Path to SaaS Leadership is clear, but Challenges remain
The article was first published on TechCrunch Software as a service is one of the most important sectors in tech today. While its transformative potential was quite clear before the pandemic, the sudden pivot to distributed workforces caused interest in SaaS products to skyrocket as medium and large enterprises embraced digital and remote sales processes, […]
How startups can clinch million-dollar deals and deliver
The story of Hotelogix is about best-in-class Indian talent clinching one of the biggest deals (upwards of 5 million dollars) in Qatar and earning TRUST at the highest level.
What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran
SETTING THE STAGE It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]
Why it is never too early to hire a marketer for your startup
The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]
How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy
invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?
The India SaaS Story – A Book for SaaS Founders by SaaS Founders
Entrepreneurship is a difficult and lonely journey—a truism if ever there was one! Many of us wear our invisible scars acquired on the battlefield of entrepreneurship as badges of honor. This is such an intrinsic part of startup culture, all over the world and not just in India, that we never stop to question this […]
Struggling with making ‘remote’ work for your startup? Find out what other founders have done to make it work for them
What a time for the Matrix Resurrections movie to have come out! Right in the midst of a global event that has left many of us wondering if we are living in a boring, but nevertheless scary, version of The Matrix-like dystopian simulation. Simulation or not, we are definitely seeing a real-life mass experiment play […]
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