Thrilled to be part of the Caravan 2024 edition and share some exciting plans for this year’s gathering.

Paying it FWD is our new content series spotlighting the passionate individuals who’ve shaped SaaSBoomi as volunteers from the ground up. These stories capture the human spirit driving India’s transformation into a product nation.

Insights from Vignesh’s entrepreneurial journey highlight the importance of market signals, product strategy, and thoughtful decision-making in building successful SaaS products.

We were not the only Community But SaaSBoomi has had quite the journey of transition, pivots & passion. Here’s the story.

Modern business software is built on a constraint that no longer exists. With AI, the entire structure is being re-examined.

The article was first published on TechCrunch Software as a service is one of the most important sectors in tech today. While its transformative potential was quite clear before the pandemic, the sudden pivot to distributed workforces caused interest in SaaS products to skyrocket as medium and large enterprises embraced digital and remote sales processes, […]

The story of Hotelogix is about best-in-class Indian talent clinching one of the biggest deals (upwards of 5 million dollars) in Qatar and earning TRUST at the highest level. 

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]