‘Ideal Customer Profile’ Truth Bombs
Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an […]
SaaS Marketing: Then and Now
Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from […]
The ignored hyper-growth channel
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing […]
Thinking the Unthinkable: Posist’s Marketing Journey
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for […]
The Power of Process = The Power of Marketing
“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind Parthiban for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to […]
All about Channel Partners – ISVs, VARs, SIs, & MSPs!
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It’s a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it’s non-MBA friendly), and then goes into the […]
Empowering hiring across 150+ countries
This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about […]
Two flints and a fire: The journey of Ahmedabad’s SaaS duo
Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the […]
Building the ‘AWS of Fintech’ that can last a 100 years
In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending, and Banking. Suresh […]
Ecosystem Partners
