Selling in the US: Why Market Discovery Matters
Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or not the product you are trying to […]
Re-thinking enterprise SaaS marketing
Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]
Have you cracked the SEO code yet
An old friend worked hard for years and launched his SaaS product. It was a high-quality product, so he got the initial few sign-ups. But, the business barely moved after that. It was almost as if his product was invisible. And to an extent, it was. The product description on his website reads like this: […]
The art of positioning yourself by taking on your biggest competitor
We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]
Is marketing India’s Achilles’ heel?
India’s startup ecosystem has a marketing problem. Here’s how it can be fixed. Over the last decade, Indian entrepreneurs have done a phenomenal job of transforming the way India is seen by the tech world. While our engineering and technical prowess has never been in question, for a long time, we’ve been in the shadow […]
Traditional Sales Models don’t work in the US Market, says Jen Abel, Co-founder & Partner, JJellyfish
As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]
People are scared of revolution, not evolution, says Sudheer Koneru, Founder & CEO, Zenoti
Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti. The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]
How to Build Your Marketing Stack — A Primer from #SaaSBOOMi Growth
This highly interactive session was conducted virtually at SaaSBoomi Growth and covered all the concern areas about how to build a Marketing Stack. I am a volunteer, and I have tried to capture the leading thoughts. In the year 2011, there were 150 Marketing tools available from which a user could buy. Cut to 2019 and we […]
Scaling New Heights: The Rebrand Story of SaaSBoomi
In the summer of 2015, a group of SaaS founders came together to network, share, and learn from each other. Today, the group has grown into a massive community of SaaS founders, leading India’s SaaS ecosystem and being closer than ever to realizing their ambition of evolving India into a SaaS nation. Through our evolution […]
Ecosystem Partners
