Penned by Z47 & SaaSBoomi.In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.
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Chapters - Chennai
Aiming for Coimbatore to be one of the SaaS hubs in the country
My career as an IT consultant began in London in 2000 right at the height of the dot.com bubble, when I was 22 years old and fresh out of university. For most of us, our first job determines our career trajectory, luckily for me, I ended up in the right place at the right time. […]
Saravana Kumar
