Penned by Z47 & SaaSBoomi.In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.
You might also like
Grit Stories
Bag, Baggage & Room at the top: Aditya Sanghi & Hotelogix
A sedate growth, a well-planned merger, an ill-fated demerger, an unforeseen pandemic, and an improbable win…Aditya Sanghi has endured umpteen highs and countless lows in fifteen years of his entrepreneurial journey. What makes the founder special is his indomitable spirit and never-say-die attitude.
Avinash Raghava

Blog
Chapters - United States
Onward to building a strong US-India SaaS corridor: The rise of #IndiaSaaS
When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]
Avinash Raghava
