Blog Marketing

 The do’s and don’ts of cross-border GTM

Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s Enterprise GTM social in Menlo Park, in partnership […]

Dev Khare
Blog Marketing

Mastering the Art of Outbound Marketing: Effective strategies to break through the noise

Some of us think that Outbound marketing is dead and have given up on it. Many of us still do outbound marketing but are not sure how to make it feel natural and not look like a spammy outreach. Even for me, as an inbound marketer at heart, I believe content is the King. But […]

Priyadharshini Seevaratnam
Blog Marketing

Re-thinking enterprise SaaS marketing | BTS E4 – Nivedha Sridhar, Facilio

Guest Background Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia. Previously Nivedha was a product marketer at Zoho. Evolution of Facilio org chart Facilio […]

Dhanyal Radha Gopi
Blog Marketing

How content marketing unlocked international expansion from Guwahati

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]

Sumit Chakraberty
Blog Marketing

Have you cracked the SEO code yet

An old friend worked hard for years and launched his SaaS product. It was a high-quality product, so he got the initial few sign-ups. But, the business barely moved after that. It was almost as if his product was invisible. And to an extent, it was.  The product description on his website reads like this: […]

Rakesh Patel
Blog Marketing

What B2B SaaS marketing can learn from the B2C world

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]

Aastha Sharma
Blog Marketing

The art of positioning yourself by taking on your biggest competitor

We at did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

Arvind Parthiban
Blog Marketing

What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

Shuvedha Subramaniam
Blog Marketing

Is marketing India’s Achilles’ heel?

India’s startup ecosystem has a marketing problem. Here’s how it can be fixed. Over the last decade, Indian entrepreneurs have done a phenomenal job of transforming the way India is seen by the tech world. While our engineering and technical prowess has never been in question, for a long time, we’ve been in the shadow […]

Arvind Parthiban