How content marketing unlocked international expansion from Guwahati

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]

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What vertical SaaS unicorn CommerceIQ had to unlearn from horizontal SaaS playbook

“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]

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Navigate the choppy waters ahead with Rajesh Jain of Netcore

We’re heading into choppy waters. The BVP Nasdaq emerging cloud index, Emcloud, is down 56% in the last year, compared to 30% for Nasdaq overall. The median revenue growth rate for the companies in the index has dipped below 30%. The Accel 2022 Euroscape report paints an equally gloomy outlook. Revenue multiples for public SaaS […]

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