Your guide to navigate the the intricacies of product positioning in SaaS with actionable insights to capture market share.

If you’re building the future with GenAI, we invite you to be part of IndAI. Together, we’ll learn, grow, and shape the future of AI innovation in India.

Recently, I was in Dubai, a city that embodies ambition and innovation. My mission was twofold: meeting with Veris customers and advocating for SaaSBoomi’s initiative, Qafila. This initiative is designed to help Indian founders establish a base in the GCC. The trip was a whirlwind of insights and reflections.

Decluttering the world of marketing with actionable tips for Growth stage founders to create effective marketing strategies.

Modern business software is built on a constraint that no longer exists. With AI, the entire structure is being re-examined.

The story of Hotelogix is about best-in-class Indian talent clinching one of the biggest deals (upwards of 5 million dollars) in Qatar and earning TRUST at the highest level. 

There’s been a lot of talk about capital cycles that are driven by interest rates. Today I want to talk about a different kind of cycle — the innovation supercycle

After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]

Over the last decade, there has been a tremendous change in how people use and buy the software. Starting from the early days of Salesforce to the increasingly growing SaaS ecosystem of 2021, customers have been demanding the consumerization of SaaS products. With an increase in tech-savviness among the general audience, buyers are preferring to […]