Blue Ocean to Red Ocean: MoEngage’s Counterintuitive, Multi-Geo, Enterprise-First Playbook
Penned by Z47 & SaaSBoomi. In this chapter, the MoEngage’s senior leaders, Raviteja Dodda, Narasimha Reddy and Yashwanth Kumar talk about their disciplined growth journey, from India’s mobile-first internet to Southeast Asia’s greenfield market, into an RFP-driven U.S. enterprise motion.
The community playbook: how SuperOps turned 150 MSPs into co-founders
Penned by Z47 & SaaSBoomi. In this edition, Arvind Parthiban, co-founder & CEO of SuperOps, takes us inside their playbook for shaking up a decades-old, slow-moving Managed Service Provider (MSP) category and why building a bold brand and an active community was as critical as the product itself.
5 misfits, a memo and a mission: how Atlan won the category narrative
Penned by Z47 & SaaSBoomi. In this chapter Prukalpa Sankar, founder and co-CEO of data governance platform Atlan, unpacks why winning the category narrative became a company-wide priority – and how they built a brand that matched that ambition. From internal charters to emotionally-driven goals, this piece offers a behind-the-scenes look at the systems, choices, and belief structures founders can borrow when shaping their own category.
Ecosystem Partners
