Mohit Garg

When you sell software, especially SaaS software, the strategy to reach out to customers varies depending on several factors. But it is also true that the software world is now more competitive than ever. That, coupled with SaaS businesses going global, means that founders need to have a way to stand out, be more active in making the early (and big) sales, bring in advisor expertise, and constantly innovate. Three founders who have tread the path talk about what works, what doesn’t.

Entrepreneurs find themselves looking at a very different market when they decide to go from India to the US. The path to PMF is poles apart in the two geographies. As are the market, customers, and sales cycles. Three founders who have gone through the motions talk about key strategies that help. The larger India-US startup corridor that exists is an ecosystem founders can turn to and learn from.