Blog Sales

Getting to business market fit – the story

Hosted by Arvind Parthiban, Co-founder & CEO of, the event provided an intimate platform for visionary founders to dive deep into the startup’s remarkable journey and glean strategic insights applicable to their ventures.

Amey Yogesh Saraf
Blog Sales

Navigating US Enterprise Sales with Dhruvil Sanghvi

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

Suhasini Dudhwewala
Blog Sales

Selling in the US: Why Market Discovery Matters

Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or not the product you are trying to […]

Srikrishnan Ganesan
Blog Sales

Making your product work while you are asleep – The PLG Way

As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

Balaji Krishnarajan
Blog Sales

Sales <> Marketing: Let There Be Conflict

Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]

Ramesh Ravishankar
Blog Sales

Getting the Quotas Right for Your SaaS Sales Teams

You are just out of your board meeting and ready to chase an ambitious ARR goal for the new year. You plan growth targets for your GTM teams top-down, which get translated into quotas (revenue targets) for sales reps. You hire the planned number of reps and look set. The year starts. Halfway in, things […]

Siva Rajamani