As a SaaSBoomi Fellow, and on my own parallel journey of building, I’ve been getting a peek into how founders shoulder massive responsibilities, think and execute in their daily life.

There is a market landscape, your customer needs, and how both evolve. Strategy-building is about laying out these on a map and getting to the details of where things stand and how they move. Learning on Customer retention cheat sheet and challenges with LogiNext & Amagi.

A few days ago, I wrote about the need for Indian SaaS companies to get into the mindset of judicious hiring. SaaS startups saw the highest number of job cuts in 2023, which was widely reported.  You sometimes hear of a metric called ARR/FTE as a metric to track and maintain efficiency in a SaaS business. And for […]

While these immortal lines from Charles Dickens can apply to many things at any age, they seem particularly apt for India SaaS in 2023. We are now at a liminal moment in time – a period of transformative transition. 2021 and the first half of 2022 were the halcyon days for Indian SaaS startups – […]

I still remember the day when we got our 1st customer in my last startup. It was a lovely rainy day in November 2013 and it came with a terrific feeling – it felt absolutely amazing; almost akin to the 1st kiss. And after 2 years of honeymoon – they churned. I felt crushed, hollowed, […]

Employee Stock Option Plans or ESOPs as they’re more commonly known, are employee benefit plans which offer employees a stake in the entity. These plans are just options that could be purchased by the employees at a specified price before a deadline. There are defined rules and regulations laid out in the law that employers […]

What a time for the Matrix Resurrections movie to have come out!  Right in the midst of a global event that has left many of us wondering if we are living in a boring, but nevertheless scary, version of The Matrix-like dystopian simulation. Simulation or not, we are definitely seeing a real-life mass experiment play […]

It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems.  In this session of SaaSBoomi Annual OnAir 2021, […]

An abridged version of COVID Reflections — a three-part series by Aneesh Reddy, co-founder of Capillary. The Flipside of Turning Cash Positive FY20 (April 2019 — March 2020) has been a monumental year for us. We went from a ~40% EBITDA loss/ Negative cash flows in Q4FY19 to our first ever EBITDA and Cash Positive Quarter in Q4FY20 (JFM). […]