Leadership

Blog Marketing

Why it is never too early to hire a marketer for your startup

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

Arvind Parthiban
Blog Leadership

How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy

invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?

Ancy Verghese
Blog Initiatives

A call to recommit to our original goal of giving back

When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.

Arvind Parthiban
Blog Operations

Program managing the brilliant minds of SaaS

As a SaaSBoomi Fellow, and on my own parallel journey of building, I’ve been getting a peek into how founders shoulder massive responsibilities, think and execute in their daily life.

Nivedha Venkatesh
Blog Operations

How I operate as CEO of SaaSBoomi – My User Manual

One thing we did recently was to nudge everyone to share their respective User Manuals. It’s a great way to build a culture of mutual trust and respect – precisely what you need in a lean high performing team.

Avinash Raghava
Blog Operations

From investment banking to SaaS: A founder’s journey

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Initiatives

Putting down roots #ScaledFoundersRetreat

It took me a minute to take my eyes off the banyan tree. There it stood, strong and silent. Its roots were everywhere, snaking deep into the ground and cascading from the branches. What was once a dot-sized seed has turned into this spectacular provider of shade today, so grounded and yet so linked. It […]

Avinash Raghava
Blog Growth

Capillary Will Not Give Up

As Capillary turns 15, I am reminded of a story from my childhood. This story is over 2,000 years old but it resonates with me every day. When the water in the pond began to diminish, the frogs that lived in it had two choices. Stay in familiar waters and wait for the rain, or […]

Avinash Raghava
Blog Operations

No Exit Wounds – A Primer for SaaS M & A in 2023

While these immortal lines from Charles Dickens can apply to many things at any age, they seem particularly apt for India SaaS in 2023. We are now at a liminal moment in time – a period of transformative transition. 2021 and the first half of 2022 were the halcyon days for Indian SaaS startups – […]

Vinod Muthukrishnan & Sumanth Raghavendra
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