As we celebrate our fifth anniversary on November 24, 2023, it is an opportune moment to reminisce about SaaSBoomi’s journey hitherto and look at the future.

I strapped into the seat and tightened the belt. The plane shuddered as it started to push back. It was going to be my first visit to the US, and I was alone. I had put the pieces together for an event at a venue I had never been to before, in a city I […]

As I sat down to write this piece, Chandrayaan-3 successfully made a soft landing close to the south pole of the Moon. It is a first for India, a first for the world. Like all impressive undertakings, it did not happen in a single day, or some months. It took 1,000 engineers and scientists. They […]

It took me a minute to take my eyes off the banyan tree. There it stood, strong and silent. Its roots were everywhere, snaking deep into the ground and cascading from the branches. What was once a dot-sized seed has turned into this spectacular provider of shade today, so grounded and yet so linked. It […]

Over the past few years, the world is going through an interesting time. Business models have been challenged, the way we think about growth is changing and that means the way we build our companies has to evolve as well. Recently, we’ve seen a few interesting community-led companies bloom. Hubspot, Figma, and Duolingo are three […]

It’s time to write a new chapter They say that you can learn a lot about a person by observing their behavior in a group setting. Let’s take the example of a group photo snapped at the end of an event. Some people gravitate right to the center — people who are boisterous, gregarious, and […]

In my dozen-plus years as a journalist, there is nothing I enjoyed more than meeting founders. What is so special about them? Aren’t there so many wonderful people out there whose stories are as fascinating or more? Of course! And I have enjoyed meeting many and telling their stories.  But founders hold a special place […]

My career as an IT consultant began in London in 2000 right at the height of the dot.com bubble, when I was 22 years old and fresh out of university.  For most of us, our first job determines our career trajectory, luckily for me, I ended up in the right place at the right time. […]

So far at SaaSBoomi, almost all our offline events have been following a similar format — we pick a prime tech city in the country — Chennai, Bangalore, or Hyderabad, and host large-scale conferences with 80% focus on content and 20% focus on networking. In fact, all major tech events follow this playbook in general. […]