SaaS Landscape Report - SaaSBOOMi - The Pay it Forward Community for SaaS Founders

Amidst an era marked by shifting macroeconomic trends, dynamic customer needs, and transformative tech like Generative AI, the SaaS sector stands at the cusp of unprecedented growth. This report delves into these disruptions, how they redefine the SaaS model, explores the opportunities they unlock and helps chart out a path to harness the full potential of India's SaaS sector.

Insights into India’s flourishing SaaS landscape

3500

SaaS companies
based in India

19

Indian SaaS unicorns

>80

Indian SaaS companies
having >$10Mn in ARR

~$7 Bn

Combined revenue of pure-
play SaaS companies in India

60%+

Revenue growth rate of
Indian SaaS industry over
2020-22

$14Bn+

Total PE/VC investments in
Indian SaaS companies in the
last 2 years

~45%

Revenue share from
North America

40%

Revenue from mid-market
and large enterprise firms

33%+

Revenue from vertical specifics
s/w and developer tool

What’s inside?

Key trends about the SaaS future

SaaS ecosystem has the potential to create $1 trillion in value and IP creation

Understand the Indian SaaS ecosystem trajectory with it’s potential to create ~$1 trillion in value and nearly half a million jobs by 2030

India SaaS on track to achieve $50-70 B aspiration by 2030

Explore the significant long term SaaS opportunity in India as players re-focus priorities to focus on efficient growth via “offense” and “defense” moves

Disruptive forces are shaping the SaaS landscape towards the future

Decode the complex macro-disruptions, customer priority shifts, talent shocks and technology disruptions that are shaping the future of Global and India SaaS

Players need to leverage India’s sustained structural advantage to turbocharge growth

Contextualize the institutionalized execution mindset across 6 “Gears of Growth” – Business model, Talent, GTM, Productivity, Business building and M&A / Partnerships elucidated via 20+ Global/India SaaS case-studies

Generative AI advancements leading the charge towards Saas.ai in select sectors

Evaluate your starting position via the Gen AI disruption checklist and evaluate headroom to grow via a chess-board of 400+ use-cases

Enablers to power the Indian SaaS ecosystem for the next decade

Explore the concerted support needed across the ecosystem by stakeholders like industry associations, Investors, policymakers and corporates via global case-studies to power the India SaaS ecosystem

About the Report Creators

Shaping India’s SaaS Landscape Report is anchored by Manav Garg, founder and CEO of Eka, and aided by inputs from leading SaaS founders, VCs, and ecosystem enablers.

This report was developed by SaaSBOOMi, which led to a comprehensive two-month effort to build a perspective on the future of the SaaS landscape in India. McKinsey & Company as the knowledge partner helped with independent third-party research and analysis.

Knowledge partner