AI-driven automation and cloud-first strategies will dominate enterprise budgets.
India’s tech story has long been synonymous with global outsourcing, but a seismic shift is underway. While the world applauds India’s IT services prowess, a quieter, domestic revolution is brewing. Today, India’s USD 20 billion domestic software market is dominated by multinational players.
By 2035, India’s domestic software market is poised to explode into a USD 100 billion opportunity, with homegrown companies positioned to claim up to 50% of this prize.
Authored in collaboration with SaaSBoomi and 1Lattice, this report redefines India’s software trajectory.
5 Forces Fueling India’s Software Surge
AI-driven automation and cloud-first strategies will dominate enterprise budgets.
Startups and tech-first businesses will outspend traditional sectors.
Voice-enabled, vertical-specific apps will drive adoption in India’s fragmented small-business landscape.
Data localization and regulatory demands will spur software innovation.
Public-sector digital infrastructure projects will create massive downstream opportunities.
Rise of Digital Natives
3X Higher software spend as % of revenue compared to
other sectors.
25% of newly founded tech startup leveraged DeepTech.
79% of startups adopting enterprise applications
integrated with new-age
technologies.
77% of start-ups investing in
advanced technologies,
including AI, ML, IoT,
and blockchain.
Steering Committee & Authors
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.Ecosystem Partners
