India’s $100B Domestic Software Opportunity

Why the Next Decade Demands a New Revolution

India’s tech story has long been synonymous with global outsourcing, but a seismic shift is underway. While the world applauds India’s IT services prowess, a quieter, domestic revolution is brewing. Today, India’s USD 20 billion domestic software market is dominated by multinational players.

By 2035, India’s domestic software market is poised to explode into a USD 100 billion opportunity, with homegrown companies positioned to claim up to 50% of this prize.

Authored in collaboration with SaaSBoomi and 1Lattice, this report redefines India’s software trajectory.

5 Forces Fueling India’s Software Surge

Enterprise AI & Cloud Adoption

AI-driven automation and cloud-first strategies will dominate enterprise budgets.

Digital Native Powerhouses

Startups and tech-first businesses will outspend traditional sectors.

SMB Digitization

Voice-enabled, vertical-specific apps will drive adoption in India’s fragmented small-business landscape.

Security & Compliance

Data localization and regulatory demands will spur software innovation.

Government-Led Digitization

Public-sector digital infrastructure projects will create massive downstream opportunities.

Rise of Digital Natives

3X Higher software spend as % of revenue compared to
other sectors.

25% of newly founded tech startup leveraged DeepTech.

79% of startups adopting enterprise applications
integrated with new-age
technologies.

77% of start-ups investing in
advanced technologies,
including AI, ML, IoT,
and blockchain.

Steering Committee & Authors

Amar Choudhary

CEO & Co-founder, 1Lattice

Avinash Raghava

CEO & Founding Volunteer SaaSBoomi

Devmalya Mukherjee

Director-Financial Investors, 1Lattice

Gowri Shankar Nagarajan

VC, Antler

Kuldeep Dhankar

Co-Founder, Last9 Inc

Praneet Singhal

Director-Techonology & Internet, 1Lattice
Ramya Segar - xto10x

Ramya Segar

Head – Learning Products Head, xto10x