AI-driven automation and cloud-first strategies will dominate enterprise budgets.
India’s tech story has long been synonymous with global outsourcing—but a seismic shift is underway. While the world applauds India’s IT services prowess, a quieter, domestic revolution is brewing. Today, India’s USD 20 billion domestic software market is dominated by multinational players. Yet, as this groundbreaking report reveals, this is just the tip of the iceberg.
By 2035, India’s domestic software market is poised to explode into a USD 100 billion opportunity, with homegrown companies positioned to claim up to 50% of this prize.
Authored in collaboration with SaaSBoomi and 1Lattice, this report redefines India’s software trajectory.
5 Forces Fueling India’s Software Surge
AI-driven automation and cloud-first strategies will dominate enterprise budgets.
Startups and tech-first businesses will outspend traditional sectors.
Voice-enabled, vertical-specific apps will drive adoption in India’s fragmented small-business landscape.
Data localization and regulatory demands will spur software innovation.
Public-sector digital infrastructure projects will create massive downstream opportunities.
Rise of Digital Natives
Higher software
spend as % of
revenue
compared to
other sectors
Newly founded
tech startups
leveraged
DeepTech
Startups adopting
enterprise
applications
integrated with
new-age
technologies
Start-ups investing in
advanced
technologies,
including AI, ML, IoT,
and blockchain
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