SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit — #SaaSBoomi Growth, to be held on 9th May 2020. While all of the previous SaaSBoomi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of these classifications would work and coming up with the premier edition of #SaaSBoomi Growth.
We got a phenomenal response with 220+ startups applying to be a part of the conference. Curation has done a fantastic job in shortlisting around 50+ startups. We have been able to line up some of the best speakers and onboarded equally strong teams from 50+ companies that are in the range of $200k ARR to $2mn ARR. Staying true to its meaning, we have decided to permit up to *three people per company* to attend the sessions.
Note: Here is the first and foremost important thing to do before diving into the program. Please submit the details of your colleagues attending #SaaSBoomi Growth before 5th May, 6 PM as we will be sending an invite link to join the online conference. Our suggestion is to nominate marketing and sales leads from your startups.
8:45 AM — SaaSBoomi Growth Tracks Open! With attendees joining the session for networking
9:00 AM — 9:15 AM Welcome Note by Mrigank Tripathi — PeopleStrong
9:15 AM — 10 AM State of Union: Marketing in this New World Order
Speakers: Armando Mann (Ex SalesForce)
Session Outcomes:
10:05 AM — 10:55 AM – Marketing For Category Creators vs Followers
Speakers: Aswin (Syncup), Varun Shoor (Ex Kayako)
Session Outcomes:
10:55 AM — 11:10 AM Tea Break
11:10 AM — 12:00 PM Demand Gen: Your Safety Net to Catch those Whales and Sharks!
Speakers: Seth Nesbitt (Icertis), Rashmica Rajendran (Mad Street Den)
Session Outcomes
12:05 PM — 12:50 PM Structuring and Growing Your Marketing Team
Speakers: Prukalpa Sankar (Atlan), Vikram Bhaskaran (Chargebee)
Session Outcomes
12:50 PM — 1:45 PM Lunch Break
1:45 PM Second Half Tracks Open — Networking
Parallel Track 1: 2:00 PM — 2:50 PM Building The Early Stage Marketing Stack
Speakers: Niraj Ranjan (Hiver)
Session Outcomes:
What all is included In a marketing stack? How is it different for a sales stack?
How the stack can be different for outbound heavy teams vs inbound heavy teams?
Who runs and owns the marketing stack?
How can you build feedback loops from sales + feedback loops for the product team?
How relevant is product usage data for marketing automation and must be pushed in your marketing stack?
How incremental changes compound — Examples?
How to select your tools while building your stack?
Parallel Track 2: 2:00 PM — 2:50 PM Setting up Your Marketing Stack (More than 500K ARR)
Speakers: Aniruddh Jain (Independent Growth Consultant)
Session Outcomes:
3:00 PM — 4:00 PM Five Growth Hacks For Your Marketing Engine To Take Off Without Buying Rocket Fuel
Speakers: Sairam Krishnan( Interview Mocha), Nivas Ravichandran (Freshworks), Shri Mithran( Chargebee), Anshuk Agarwal (AdYogi), Ankit Oberoi (AdPushup).
Session Outcomes:
Growth Hacks on
4:00 PM — 4:15 PM Tea Break
4:15 PM — 5:15 PM Two to Tango — Sales and Marketing Alignment
Moderator: Sachin Bhatia (Ameyo)
Speakers: Rajesh Bhattad (Whatfix), Naven KY (Chargebee), Ramesh Ravishankar (Freshworks), Almitra Karnik (CleverTap)
Session Outcomes:
5:20 PM — 5:50 PM
Light at the End of COVID19
Speakers: Pankaj Bansal — PeopleStrong
5:50 PM
Closing Note by Ashish Tulsian (POSist)
Thanks to the power-packed volunteers for making a musing a reality by being both Session Managers and Organisers for the #SBGrowth.
SaaSBoomi Growth Organizing Team
And that concludes the virtual simulation of a day-long conference and enriching learning experience at the premiere edition of #SaaSBoomi Growth
If you have any doubts or clarifications, please send us an email to hello@saasboomi.com
Ecosystem Partners
