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Shaping India’s SaaS Landscape Report

Built in India. Built for the world.

The last 5 years have seen a whirlwind of world-class products solving for global customers & an unprecedented influx of capital. With opportunities abound in the flourishing SaaS landscape, the question remains about the size of this opportunity. Where does it stand & how do we make the most of it? This report uncovers the building blocks & the opportunities in the future of SaaS.

Insights into India's flourishing SaaS landscape


Indian SaaS Unicorns


Indian SaaS companies have>$1M in ARR

$2.6 Bn

Combined revenue of pure-play SaaS companies in India

$4 Bn

Total VC Investments in Indian SaaS companies in the last 5 years


Revenue growth rate of Indian SaaS industry over 2018-20

40 K

People employed by indian Pure-play SaaS companies

What’s inside?

Key trends about the SaaS future

SaaS ecosystem has the potential to create $1 trillion in value

Indian SaaS ecosystem has the potential to create $1 trillion in value and nearly half a million jobs by 2030

SaaS ecosystem’s growth rate could double

Growth rate of the Indian SaaS ecosystem could double as they pivot to driving high growth over medium/long term instead of focusing on immediate profitability

SaaS startups could grow by 10x

Indian SaaS ecosystem could scale talent by 3-6x, SaaS startups could grow by 10x and could attract 3-4x of current funding levels

A reinvention of go-to-market

Go-to-market could reinvent with changing markets for digital companies (especially enterprises), and excel in product (product management, design, ops and engineering)

SaaS ecosystem could drive $500B market opportunity

7 SaaS domains could be core drivers of a $500B market opportunity (by 2025)

About the Report Creators

Shaping India’s SaaS Landscape Report is anchored by Manav Garg, the founder, and CEO of Eka, and aided by inputs from leading SaaS founders, VCs, and ecosystem enablers.

This report was developed by SaaSBOOMi, which led to a comprehensive two-month effort to build a perspective on the future of the SaaS landscape in India. McKinsey & Company as the knowledge partner helped with independent third-party research and analysis.

NASSCOM as the supporting partner assisted with community outreach and expert analysis.

We are thankful for the support, guidance, and dedication of the SaaSBOOMi Steering Committee and SaaSBOOMi member companies. In particular, we would like to acknowledge the contributions of Girish Mathrubootham, Krish Subramanian, Mohit Bhatnagar, Sangeeta Gupta, and Shekhar Kirani. We would also like to thank Eight Roads, Sequoia, Nexus Venture Partners, B Capital Group, Accel Partners, Westbridge Capital, Tiger Global, and Microsoft for their valuable inputs.

A special acknowledgment is due to Avinash Raghava and the entire SaaSBOOMi team for their efforts and contributions.

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