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BTS Podcast

Co-host: Arvind Parthiban

Co-founder & CEO: SuperOps.ai

Co-host: Varun Shoor

Founder: Kayako

Arvind Parthiban & Varun Shoor take you Behind The Scenes in the making of some of the successful marketing campaigns and talk about how marketing is done, what works, and what doesn't.

Getting SaaS pricing right – Part 2

This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early st ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex-CEO, Kayako

Getting SaaS pricing right - Part 1

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are p ...

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Varun Shoor, Founder & ex-CEO, Kayako

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

Magic of Inbound Marketing, Founder Branding & SGx!

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex-CEO, Kayako

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Abhishek Ballabh, Co-founder, ExtraaEdge

Zabardast Depositioning & Category Creation

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.   NoPaperForms is the India’s largest and most advanced SaaS ba ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex-CEO, Kayako

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Naveen Goyal, Founder & CEO, NoPaperForms

Acing ABM, Customer Dev & Partnerships in the US

Kalyan Verma is the CEO and Founder of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketpl ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex-CEO, Kayako

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Kalyan Varma, Co-founder & CEO, Almabase

SaaS Marketing: Then and Now

Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, an ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Pranay Desai, Principal, Matrix Partners India

Thinking the Unthinkable: Posist’s Marketing Journey

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way.  Watch this episode for unheard stories and insight ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex CEO, Kayako

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Ashish Tulsian, Co-founder & CEO, Posist

Customer Marketing: A New Frontier in SaaS Marketing

Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex CEO, Kayako

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Yasasree Nerayanuri, Vice President - Customer Marketing, Sprinklr

A Startup's Handbook To All Things PR

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Aakriti Bhargava, Co-founder, Wizikey

The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who's on top of the content g ...

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Arvind Parthiban, Co-founder & CEO, SuperOps.ai

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Varun Shoor, Founder & ex CEO, Kayako

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Akshatha Kamath, Head of Content Marketing, MoEngage

Founder’s Deep-Dive, S2

Suresh Sambandam dives deep into 360-degree aspects of organization building across product, sales, marketing business model, GTM, investor relations, culture, and decode the DNA of successful startups.

Founder’s Deep-Dive, S2

with host

Suresh Sambandam

15 Episodes

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