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Newletter
Inside SaaSBoomi: Highlights of May ’24

Inside SaaSBoomi is a monthly newsletter that we’ve recommenced this after popular demand 🙂 Here, we bring you highlights of what’s been happening at SaaSBoomi and what’s coming up.

Blogs Marketing
Why it is never too early to hire a marketer for your startup

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

Blogs Growth
AI — A hammer looking for a nail?

Reading a recent post on the AI Apocalypse, Rushabh Mehta, shares his thoughts in response.

Blogs Product
AI startups emerge to plug security holes in GenAI apps

Every upside in tech has a downside too. We’re seeing this in cybersecurity, where AI is helping detect and thwart attacks. But cybercriminals are also using advancements in AI to launch more sophisticated attacks that are harder to detect and more dangerous. The rise of generative AI in 2023 coincided with a whopping 78% increase […]

Blogs Product
The AI apocalypse is coming – Are SaaS companies ready?

There is a storm brewing and it answers to the name ‘AI’. Are SaaS companies in general, and
Indian SaaS companies in particular, ready to face the Al apocalypse?

SaaSBoomi Volunteer
Anubhav Arora
Product Partner Strategy, Salesforce
Gritstories
Truth, Dare & Dream…the Atlan Story

Prukalpa Sankar and Varun Banka had a comfortable choice, the rookies were aware of the grim truth and yet the dreamers dared to live their ‘outrageous’ dream.

Blogs Leadership
How to bake speed, product thinking, and empathy into your startup – lessons from invideo AI’s culture strategy

invideo AI has put a lot into building a solid culture. How did they build it? What are the best practices and policies you could learn from?

M&A Hotline

Your compass to navigating the landscape of Mergers & Acquisitions – whether you need a sounding board or mentors (saarthis).

Newletter
If you’re unwilling to go down, you cannot go up! 🌳

Just as the tree’s roots continuously push themselves deeper into the darkness, our commitment to nurturing our community must remain steadfast.

SaaSBoomi Volunteer
Ancy Verghese
People & Culture, invideo AI
Blogs Build
BookCrunch l 75 – 90% of startups will fail. You shouldn’t be a statistic

We’ve started BookCrunch – a new series to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.

SaaSBoomi Volunteer
Mayank Nagpal
Founder & CEO, EPYC
Newletter
Inside SaaSBoomi: Highlights of April ’24

Inside SaaSBoomi is a monthly newsletter that we’ve recommenced this after popular demand 🙂 Here, we bring you highlights of what’s been happening at SaaSBoomi and what’s coming up.

Gritstories
Streaming Now: Gut, Nut & But

The 25-year journey of Baskar, Vidhya, and Srini can be summed up in one word: OTT. They are ‘opposites,’ have an exciting ‘today,’ and a promising ‘tomorrow’

Blogs Product
Building Strategy with Wardley Maps for Product Development

At the recent Playbook Roundtables in Kochi, we unpacked Wardley Maps and how it can be useful for building strategies. Here are the highlights.

SaaSBoomi Volunteer
Sradha Suresh
Fellow - Startup Porfolio | Kerala Startup Mission
SaaSBoomi Volunteer
Biplove Belwal
Founder & CEO, Nukebox Studios
Badminton League 2024

Serve up some action with the 3rd edition of our Badminton League 2024. This is the ultimate playground for our vibrant SaaS community in India!

Blogs Product
A call to arms – announcing SaaSBoomi’s AI Bootcamp 2024

Building in the Ai space? We’re introducing an AI Bootcamp program for 100 early-stage AI startup founders for peer-learning and bonding.

Blogs Initiatives
Celebrating Progress: SaaSBoomi’s Annual Report Unveiled

Unveiling the Annual Report that presents a snapshot of the impact SaaSBoomi had made in the year ’23-’24.

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Annual Reports
Reports Annual Report 23-24
SaaSBoomi Annual Report ‘23 — ‘24: Events, Initiatives & the impact in numbers

2023-24 milestones, growth, and amplified impact of SaaSBoomi

Gritstories
Three Idiots & Hyderabadi Biryani

The novices had two options: dance with the devil or swim with the sharks. The non-swimmers — Jayant, Chaitanya and Rohit — decided to jump into the red ocean…

Blogs Diversity
TheBetterHalf: Maansi Sanghi – Balancing work, life, and love

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

AI Bootcamp 2024

A two-day immersive AI Bootcamp powered by Microsoft to propel early-stage AI startup founders to the forefront of the technology wave. Learn, network, and grow with the AI pioneers.

Blogs Initiatives
A call to recommit to our original goal of giving back

When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.

Newletter
Getting Fiscal: My thoughts on the year gone by & the year ahead ⏱️

2023-24 stands out as a remarkable year for SaaSBoomi, marked by a record-breaking number of events and initiatives, all of which have significantly amplified our impact.

Blogs Marketing
How to create a hook through effective messaging and website design

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

Gritstories
Snakes, Ladders & Varun Shoor

An early headstart, a thrilling beginning, a promising future, and a tough journey. The bootstrapped founder from Jalandhar battled heavy odds to anchor Kayako to an exit.